Marketing ROI and Customer Economics

Marketing ROI and Customer Economics

We’re coming up to the end of the year, a time when every business should ask two marketing-related questions: How much did we invest in marketing this year? What was our return on investment? Seems fairly simple. Add up all your marketing costs – from website and...
How to Build a Marketing Dashboard

How to Build a Marketing Dashboard

  Well-managed companies often use a business/financial “dashboard” to track their key performance indicators (KPIs). These dashboards typically measure revenue, gross profit margin, net margin, cost per unit, revenue per customer and other metrics. But what...

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