BottomLine Marketing

BottomLine Marketing was founded by Steven Bellach and Miro Copic, two highly accomplished and successful marketing and general management professionals, to help organizations drive top-line and bottom-line growth through the development of a sustainable business and marketing value proposition. Miro and Steven both have significant operating and brand building expertise at a broad range of B2C and B2B organizations, from start-ups – Proflowers.com, Sky (NewsCorp), Collegeclub.com, StrategixPerformance – to Fortune 500 companies – Frito-Lay (Pepsico), Kraft, Tropicana, Hasbro and Pillsbury. They also advise a number of consumer, entertainment, technology and software companies. The BottomLine Marketing team not only has considerable experience in the areas of market analysis and business plan development, their unique value-added is in their ability to help organizations bridge the gap between the development of the business plan and the execution of marketing and sales activities.

During their careers, Miro and Steven have observed that many small to mid-size companies waste considerable resources because they have not developed a strategic marketing platform – what they are calling the Marketing Fulcrum. The Marketing Fulcrum narrowly defines the company’s target customers and clearly articulates a well differentiated product positioning strategy. This creates a superior foundation and substantially leverages a company’s marketing investment. A consistent marketing and communications strategy helps build a sustainable brand and marketing funds are invested more efficiently.

To meet our client’s needs, BottomLine Marketing has developed three independent product services, which can also be combined to deliver an end-to-end growth solution:

•	Core Development, which encompasses a thorough market assessment, rigorous analysis of the sustainability of the business model and the development of the business plan.
•	Fulcrum Development, which includes a market segmentation, target market definition, brand positioning and development of the marketing plan and key metrics.
•	Growth Management, which includes marketing plan execution and program evaluation. BottomLine Marketing will also provide an assessment of the organization’s marketing resources and will lead the marketing agency selection process.

Each product includes a 60-day check-up whereby BottomLine Marketing will regroup with the client to ensure the plans are being executed and are generating positive results.