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Steven Bellach on Calculating Customer Acquisition Cost

AMA San Diego Podcast: Calculating Customer Acquisition Cost
Bill Winn – 1/9/18

BottomLine Marketing Principal, Steven Bellach, discusses the importance of calculating (and how to calculate) your customer acquisition cost in order to determine what you should be willing to pay to acquire a customer in various segments. Helping to illustrate his point is BottomLine Marketing client Purusha Rivera of My Baby’s Heartbeat Bear

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