What We Do
Bottom line, our portfolio of services are designed to take a 360 degree view of your business, to generate strategic insights that will drive highly differentiated and effective brand and marketing strategies and to develop and flawlessly execute marketing plans that deliver bottom line results. You can engage our services comprehensively or in a modular fashion.
MarketScape Opportunity Assessment: The MarketScape Opportunity Assessment helps our clients develop a better understanding of market size, high opportunity segments and customer attitudes in order to focus on those activities with the highest potential ROI The MarketScape analysis serves as the foundation for business plan develop as well as the development of brand and marketing strategies.
Brand Strategy/Positioning Development: Brand Positioning is at the heart of marketing and BottomLine Marketing’s core expertise. A well developed, well articulated brand positioning strategy drives the most effective and efficient marketing plans and activities, while simultaneously setting aside low-ROI distractions.
Creative Brand Expression: The Creative Brand Expression process helps our clients translate the brand strategy and creative brief into “creative action”. Our team of experienced creative professionals takes the initial steps toward developing breakthrough communication assets that bring your brand to life for your customers and your organization.
Marketing Strategy and Plan Development: Developing a marketing, sales and/or business development strategy and plan is another core strength at BottomLine Marketing. We work collaboratively with clients to develop an in-depth marketing strategy and actionable marketing plan that cover the right time frame to succeed.
Marketing Execution and Staffing: We are action oriented and work with you to help execute the plans we have developed together. As you grow, we will also work with you to develop your marketing team including defining specific roles and responsibilities and assessing the appropriate pace of department growth.
Why Do You Need Us
We help small businesses scale by bringing “big company” expertise and discipline to your marketing efforts; and we help large companies unlock growth opportunities by bringing a “small company” sense of urgency and an entrepreneurial approach to marketing and innovation.
Who Do We Help
BottomLine Marketing is most successful when working with companies in one of two situations:
You’re experiencing “Marketing Drift”
- Has your topline or bottom line growth stalled and you’re not sure why?
- Have you lost faith in the effectiveness of your marketing strategies and plans?
- Do you feel like you’re losing touch with what your customers want and/or need?
- Are you cutting back on your marketing investment to hit bottom line objectives?
- Is there increased finger pointing between the marketing and sales teams in your organization?
Your mentality is “Ready-Fire-Aim” rather than “Ready-Aim-Fire”
- Are you executing marketing activities without a plan?
- Have you carefully considered who your highest value target is and what you should be telling them before spending on marketing programs?
- Do you feel like your marketing programs are missing the mark?
- Do you find yourself focusing on executional details without understanding how these activities fit together to drive results?
- Do you find yourself believing your not being productive if you’re not “doing stuff”?
If any of these scenarios/questions resonate with you, we can help! Give us a call.