Marketing Strategy and Plan Development

Marketing Strategy and Plan Development

Developing a marketing, sales and/or business development strategy and plan is another one of BottomLine Marketing’s core strengths. We work collaboratively with clients to develop an in-depth marketing strategy and actionable marketing plan that covers the right time frame to succeed.


Key Activities:

  • Develop well-defined marketing objectives, strategies and plans that are aligned with overall business objectives and consistent with the company’s brand positioning
  • Develop strategies that anticipate key competitive activity
  • Develop marketing metrics that are aligned with key corporate performance metrics
  • Develop detailed and prioritized marketing budget recommendation
  • Develop creative strategy against key communication elements

  • Summary of marketing objectives and strategies that are aligned with your overall business objectives
  • Detailed marketing tactical plan including individual program budgets
  • Detailed creative strategy

Schedule a FREE Consultation call (619) 752-2510 / email us.

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