Creative Brand Expression

Creative Brand Expression

The Creative Brand Expression process helps our clients translate the brand strategy and creative brief into “creative action”. Our team of experienced creative professionals takes the initial steps toward developing breakthrough communication assets that bring your brand to life for your customers and your organization.

Key Activities:

  • Creative exploration to identify imagery and copy that brings the creative brief to life
  • Conduct a “deconstructing the creative brief” session
  • Develop updated color palette and brand image library
  • Develop new brand logo, tagline and website home page template
  • Develop set of key copy points and customer facing 30-second elevator pitch derived from brand positioning statement
  • Develop new brand guidelines

Key Deliverables:

  • Presentation summary of “deconstructing the creative brief” session
  • New brand look and feel, including image library
  • Updated color palette
  • New brand logo, tagline and website home page template, as required
  • Revised brand guidelines
  • Portfolio of key copy points
  • 30-second customer facing elevator pitch

Schedule a FREE Consultation call (619) 752-2510 / email us.

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