SeaWorld’s PETA Spy

In these 3 news segments, BottomLine Marketing’s Miro Copic comments on the potential damage to the SeaWorld brand done by their admitting to sending an employee to Spy on PETA…and what SeaWorld needs to do to get their brand back on track.

 
SeaWorld Admits Worker Spied on Critics
News10 – KGTV – San Diego-2/26/16

SeaWorld Says Employees Won’t Spy on PETA Anymore
Fox5 – KSWB – San Diego – 2/25/16

SeaWorld Admits Employees Spied on Activists
The CW6 – XETV – San Diego -2/12/16