OneRoof Energy

Case Studies

OneRoof Energy

Develop the OneRoof Energy brand strategy and marketing and sales plan to drive revenue. Determine channel and marketing priorities and help evolve the business model

The Situation:

A start-up solar energy leasing company with an innovative channel strategy, needed strategic support to assess market potential and to prioritize marketing activities across their various channels; they then needed interim VP, Marketing support to drive marketing strategy development and tactical plan execution.

What BLM Did:

  • Developed prioritized action plan for channel strategy and marketing strategy and plan development in each channel.
  • Created a brand architecture and product naming guidelines to simplify optimize portfolio strategy.
  • Conducted one-on-one interviews with key customers across all channels to identify key growth opportunities.
  • Conducted consumer survey to understand how they make their solar energy decisions and the appeal of various financing options.
  • Developed a new brand platform which articulated a differentiated and compelling communication strategy.
  • Led development of consumer facing materials, ensuring consistent communication of the optimal brand brand message.

The Result:

Strong revenue growth behind a focused channel strategy and impactful marketing/sales plans

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