Honeywell (Sperian Protection)

Case Studies

Honeywell (Sperian Protection)

Objective:
Develop the company’s global web strategy

 


The Situation:

As the leading manufacturer of industrial safety equipment, the client had no web presence to assist its selling efforts globally. They needed a web strategy and assistance in scoping out the requirements to implement the strategy


What BLM Did:

  • Conducted over 30 one-on-one interviews with company management worldwide to assess website needs/wants
  • Conducted over 30 one-on-one interviews with global customers and distributors to assess website needs/wants
  • Analyzed individual interviews, competitive websites and identified gold standard websites outside the industry to identify competitive differentiators, key objectives
  • Provided unique insights into competitive strategies
  • Worked with a 10-person global marketing committee to gain internal consensus for the strategy
  • Developed a differentiated web strategy designed to meet customer needs and provide a superior, world class experience
  • Developed a detailed RFP directed toward digital agencies to implement the web strategy

The Result:

Developed the web strategy in 90-days and presented the recommendations to the CEO and global corporate management team receiving enthusiastic and unanimous approval to proceed

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