DIRECTV

Case Studies

DIRECTV

Objective:
Develop a retention and loyalty strategy to reduce monthly customer churn and select a loyalty and retention agency


The Situation:

Over time the monthly customer churn rate had been increasing due to aggressive acquisition efforts. We needed to help develop a retention and loyalty strategy to reduce customer churn and deepen customer engagement as well as help identify a direct marketing/CRM agency to help them implement the strategy.

What BLM Did:

  • Worked with the client’s new marketing team to analyze customer data and map out the post-purchase customer experience
  • Validated preliminary baseline customer segmentation strategy
  • Developed a loyalty and retention strategy
  • Led process to select a direct marketing/CRM agency
    • Worked with the client’s new marketing team to analyze customer data and map out the post-purchase customer experience
    • Validated preliminary baseline customer segmentation strategy
    • Developed a loyalty and retention strategy
    • Led process to select a direct marketing/CRM agency

The Result:

Reduced client customer churn rate by over 40% per month within the first year and helped select long term direct marketing agency partner

Schedule a FREE Consultation call (619) 752-2510 / email us.

Stay in the know! Sign up now to receive valuable marketing insights and perspectives.