Case Studies

Case Studies

On Target Solutions

As our name suggests, we are focused on helping our clients achieve specific business and/or marketing objectives through the development and execution of effective strategies and plans. And, importantly, we ensure specific metrics are in place to help our clients track performance against their objectives. Below are case studies for some recent clients — each case study outlines the core business problem and/or business objective, the BLM action plan, and the final results.


Epic Roots

The Objective:

Build brand awareness and drive retail sales via a differentiated brand strategy and marketing plan… more

Balboa Travel

The Objective:

Improve sales effectiveness by developing a highly differentiated brand strategy and revised sales and marketing plans… more

Dos Gringos

The Objective:

Develop a marketing and sales plan to drive new distribution and topline growth… more

OneRoof Energy

The Objective:

Develop the OneRoof Energy brand strategy and marketing and sales plan to drive revenue. Determine channel and marketing priorities and help evolve the business model… more

DIRECTV

The Objective:

Develop a retention and loyalty strategy to reduce monthly customer churn and select a loyalty and retention agency… more

Mitek Systems

The Objective:

Restructure the brand portfolio architecture, revitalize the master brand and relaunch the company to current customers and launch the company into a new customer segment… more

San Diego Regional Economic Development Corporation (EDC)

The Objective:

Name and develop a brand strategy for the economic zone encompassing San Diego and Imperial Counties as well as the… more

Hot Spring and Caldera Spas

(MASCO/Watkins Manufacturing)

The Objective:

Develop differentiated brand positioning strategies for two of the top brands in the spa/hot tub category and evaluate the roles of… more

Honeywell (Sperian Protection)

The Objective:

Develop the company’s global web strategy… more

Smith + Noble

The Objective:

Re-evaluate the company’s brand strategy and reposition the company to target a new customer segment… more

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