To meet our client’s needs, BottomLine Marketing has developed three independent product services, which can also be combined to deliver an end-to-end growth solution:

•	Core Development, which encompasses a thorough market assessment, rigorous analysis of the sustainability of the business model and the development of the business plan.
•	Fulcrum Development, which includes a market segmentation, target market definition, brand positioning and development of the marketing plan and key metrics.
•	Growth Management, which includes marketing plan execution and program evaluation. BottomLine Marketing will also provide an assessment of the organization’s marketing resources and will lead the marketing agency selection process.

Each product includes a 60-day check-up whereby BottomLine Marketing will regroup with the client to ensure the plans are being executed and are generating positive results.