BottomLine’s Miro Copic reflects on the effectiveness of this years SuperBowl Ads for Entrepreneur Network: “It’s not enough to have a clear message. An ad also has to leave the viewer wanting more,” noted Copic. Read on to see the ads that critics say accomplished that.
Super Bowl Ads 2018: What Worked and What Didn’t
By Lydia Bellanger – Entrepreneur – 2/5/18
BottomLine Marketing’s Miro Copic explains why advertisers are willing to pay approximately $256,600 per second for a SuperBowl ad and takes a look back at some famous commercial winners and losers.
Are Super Bowl Ads Really Worth What They Cost?
with LaDonna Harvey and Ted Garcia – KOGO News – 2/2/18
Toys R Us, a nostalgic favorite, plans to close up to 182 stores after struggling during the holiday season. BottomLine’s Miro Copic comments on the changes in this CBS News 8 report:
3 San Diego stores part of Toys R Us announced closures
by Shannon Handy -1/24/18 – CBS8
On February 1st, BottomLine’s Miro Copic discussed his predictions for the best and worst 2018 Super Bowl ads with Jamison Hensley at ESPN/KBAL.
Best and Worst Super Bowl Ads 2018
Jamison Hensley – WBAL – Baltimore – 2/1/18
AMA San Diego Podcast: Calculating Customer Acquisition Cost
Bill Winn – 1/9/18
BottomLine Marketing Principal, Steven Bellach, discusses the importance of calculating (and how to calculate) your customer acquisition cost in order to determine what you should be willing to pay to acquire a customer in various segments. Helping to illustrate his point is BottomLine Marketing client Purusha Rivera of
My Baby’s Heartbeat Bear
BottomLine’s Miro Copic talks to the Union Tribune about the pros and cons of last minute Super Saturday shopping.
Super Saturday spells super-sized, male-dominated mall crowds
By Jennifer Van Grove – San Diego Union~Tribune – 12/22/17
BottomLine Marketing Principal, Miro Copic, provides advice to KPBS’s Ebone Monet about shopping smart this season.
Shopping Smart This Holiday Season
by Ebone Monet – KPBS – 12/18/17
KPBS spoke to SDSU marketing lecturer and BottomLine Marketing co-founder Miro Copic about this year’s holiday shopping trends.
Holiday Shopping Boom Boosts Retail Sales
By Ebone Monet – KPBS – 12/14/17
BLM’s Miro Copic weighs-in on whether the fun Tipsy Elves clothing line, with ugly Christmas sweaters as its foundation, has the makings of a sustainable business:
How 2 friends turned ugly Christmas sweaters into a clothing phenomenon
By Jennifer Van Grove – San Diego Union~Tribune – 12/15/17
Amazon Whole Foods prices haven’t dropped as much or as broadly as people expected. BottomLine’s Miro Copic speculates on why in this NBC News article by Herb Weisbaum.
Hey Alexa, where are all the lower prices at Whole Foods?
By Herb Weisbaum – NBC News – 12/6/17
BottomLine Marketing Principal, Miro Copic, discusses online retailing vs. brick-and-mortar stores with George Chamberlin on KOGO.
KOGO News – 11/28/17
KUSI was joined by co-founder and principal of Bottomline Marketing, Miro Copic, to discuss the results of Cyber Monday and Black Friday sales.
KUSI News – San Diego, CA
In this article, CNN asks BottomLine’s Miro Copic to offer his predictions regarding the impact of online shopping on Black Friday’s in-store purchases.
Black Friday is here: Crucial holiday season begins for battered retailers
By Chris Isidore, Laura Sanicola, Danielle Wiener-Bronner, Matt McFarland and Aaron Smith
CNN – 11/24/17
BottomLine Marketing Principal, Miro Copic, shares his insights on this year’s black Friday shopping expectations for KUSI:
San Diego Shoppers Notice Smaller Crowds On Black Friday
By Susan Murphy – KUSI – 11/24/17
Would you let someone deliver food to your fridge when you’re not home? Look for BottomLine’s Miro Copic in this report by NBC 7’s Consumer Bob.
By Consumer Bob – NBC7 San Diego – 9/22/17
BottomLine’s, Miro Copic, notes that Geppetto’s and a number of smaller retailers are doing reasonably well because they are really delivering a value proposition to consumers that Amazon isn’t able to. Geppetto’s employees offer superb customer service because they have intimate familiarity with well curated products and know the right questions to ask to help customers find the perfect toy to match the age and interests of the child.
A toy story: Geppetto’s thrives in the retail jungle
By Rob Nikolewski – San Diego Union~Tribune – 9/20/17
BottomLine Marketing Principal Miro Copic wrote this commentary in
Fortune Magazine regarding Fox’s announcement last week that it would offer six-second TV spots to advertisers during NFL games and other sporting events:
Here’s Why You Might See Shorter Commercial Breaks During NFL Games
By Miro Copic – Fortune Magazine – 9/13/17
In a discussion with KOGO’s Ted Garcia, BottomLine Marketing Principal and SDSU marketing lecturer, Miro Copic, discusses a potential grocery store price war now that Amazon has taken over Whole Foods.
Ted Garcia – KOGO News – 8/30/17
BottomLine Marketing’s Miro Copic was interviewed by KOMO Newsradio anchor, Herb Weisbaum regarding the expected changes ahead for Whole Foods after its purchase by Amazon.
By Herb Weisbaum – KOMO Newsradio, Seattle – 8/25/17
See BottomLine’s Miro Copic as WalletHub’s expert on back to school deals (scroll to bottom)
2017’s Best Back-to-School Sales & Deals
by Richie Bernardo – WalletHub – 7/27/17
In this US News & World Report article, BLM’s Miro Copic outlines the risks of taking a political stand with your brand:
Bottom-Line Politics: President Trump is changing the way many businesses treat politics.
By Susan Milligan – US News & World Report – 7/21/17
BottomLine Marketing’s Miro Copic discusses the brand and revenue generating super power of Comic Con for Marketplace and KOGO News
Lassoing the super power of geek chic, Comic-Con sees revenue growth
by Jed Kim – Marketplace – 7/19/17
Ted Garcia and LaDona Harvey – KOGO News – 7/21/17
In this article the SD Union Tribune asked BLM’s Miro Copic his thoughts on Lyft’s new Lux service…What are yours?
Lyft gets fancy with black car rides in more cities
By Jennifer Van Grove – San Diego Union Tribune – 6/29/17
CNN tapped BLM’s Miro Copic to comment on recent problems with the Honest Co. brand:
by Julia Horowitz – CNN Money – 6/12/17 What’s in a name? A boatload of problems, if you’re The Honest Company.
In this KOMO Radio interview, BLM’s Miro Copic discusses Google’s latest move to tie offline credit card purchases to Google’s online advertising.
Herb Weisbaum – KOMO Radio – 5/25/17
“The privacy implications of this are pretty massive,” notes BottomLine’s Miro Copic in this article, “so Google needs to tread very carefully.”
Google helps advertisers track spending in physical storesBy Michael Liedtke, Associated Press – 5/24/17
Picked up by USA Today, San Diego Union~Tribune & others
BLM’s Miro Copic comments on why positive and familiar TV shows are so appealing in today’s unsettled environment:
Why ‘Roseanne’ and ‘Will & Grace’ are returning: TV networks playing it safe in a risky market
By Stephen Battaglio and Meg James – 5/22/17 – LA Times
For the third time, BLM’s Miro Copic is quoted in the Mansion section of the Wall Street Journal.
Life Inside a Time Capsule
By Leigh Kamping-Carder – 4/27/17 – WSJ
BLM’s Miro Copic consults with Consumer Bob on Albertsons’ possible purchase of Whole Foods
Albertsons Eyeing Sprouts & Whole Foods
By Consumer Bob – 4/26/17 -NBC7
“The grocery space is probably the last big frontier where the online revolution has not really hit,” says BottomLine’s Miro Copic to NBC’s Consumer Bob.
Local Grocery Stores Experiment With Online Delivery
By Consumer Bob – NBC7 – 3/29/17
As quoted in this article, “Right now with all the algorithms they cannot guarantee to an advertiser that their ads won’t be on some kind of site that is problematic,” said Miro Copic, a marketing expert at San Diego State University and co-founder of BottomLine Marketing.
What advertisers have been burned already? Read on:
The $80B business that linked all-American brands with hate content
By Mike Snider – USA TODAY – 3/25/17
In this KPBS article, BottomLine’s Miro Copic and other experts highlight the challenges for shopping malls and retailers presented by changing consumer expectations.
San Diego Malls Ride A Changing Retail Wave
By Tom Fudge – KPBS – 3/21/17
The red carpet gravy train is over for news outlets covering the Oscars, as noted by BottomLine’s Miro Copic in this LA Times article. Here’s why:
Oscars red carpet:`The gravy train is over’ for TV stations and networks
By Meg James – LA Times – 2/25/17
In this Forbes article, BLM’s Miro Copic points out the decline of the notion that viewers will be resistent to advertisements or shows featuring an ethnicity other than their own.
Note To Networks: Diversity On TV Pays Off
By Madeline Berg – Forbes – 2/22/17
CNBC interviews BottomLine’s Miro Copic regarding the Super Bowl ad strategy for Avocados from Mexico.
Avocados From Mexico keeps on message in Super Bowl ad despite political storm
By Jeff Daniels – CNBC – 2/2/17
BottomLine’s Miro Copic discusses how Budweiser’s new Super Bowl ad may resonate in today’s highly charged political environment.
Buweiser’s Ad Takes on Immigration
Fox 5 San Diego – 2/2/17
KPBS interviews BottomLine Marketing’s Miro Copic about the SeaWorld rebrand:
SeaWorld San Diego To Have Last Orca Show Sunday
By Maureen Cavanaugh, Brooke Ruth – KPBS – 1/4/17
BottomLine branding expert, Miro Copic, discusses the end of the orca show and the announcement about a new roller coaster at SeaWorld San Diego with KGTV’s Vanessa Van Hyfte.
By Vanessa Van Hyfte – ABC10 – 1/4/17
NBC 7’s Consumer Bob and BottomLine Marketing’s Miro Copic discuss how a change in San Diego’s grocery store landscape has brought prices for dairy, produce and other goods down.
Consumer Bob – NBC7 – 1/2/17
How do retailers plan to get your last minute business? BottomLine Marketing expert Miro Copic sat down with KUSI to talk about holiday shopping and consumer spending.
By Brandi Williams – KUSI – 12/16/16
KUSI News – San Diego, CA
Consumer Bob continues to follow the changing Supermarket landscape in San Diego with commentary from BLM’s Miro Copic.
Chula Vista Gets New Discount Grocery Store
Consumer Bob – NBC7 San Diego -11/19/16
BLM’s Miro Copic discusses the psychology of the sale in this NBC News article:
Why Do We Keep Buying Things We Never Wear?
Herb Weisbaum – CBS News – 11/17/16
BottomLine’s Miro Copic provides his take on the holiday retail outlook and discusses factors that could affect holiday spending in this San Diego Business Journal article:
Retailers See Happy Holidays, But Politics Could Change ThatLou Hirsh – San Diego Business Journal – 11/17/16
In this Los Angeles Times article, BottomLine’s Miro Copic comments on why Estee Lauder wants to buy (or be) Too Faced.
Estee Lauder eyes younger customers with $1.45-billion purchase of Too Faced
Shan Li – Los Angeles Times – 11/15/16
BottomLine’s Miro Copic explains Snap Inc’s plan to build demand and buzz through scarcity for Snap Spectacles.
Snap Spectacles, they’re not for youJennifer Van Grove – San Diego Union Tribune – 11/11/16
Retailers could suffer the consequences of uncertainty in this presidential election.
Outcome Of Presidential Election Could Hurt Shopping SeasonErik Anderson – KPBS – 11/7/16
Why would Honest Co. be contemplating a sale versus going public? BLM’s Miro Copic shares his perspective with the LA Times:
Honest Co. is reportedly seeking a buyer. Why would the hot start-up want to sell?
Shan Li – LA Times – 9/16/16
In this San Diego Union Tribune article, BottomLine’s Miro Copic discusses how Amazon Books’ retail strategy is more than it seems:
Amazon Books opens store in San Diego
Jennifer Van Grove – San Diego Union Tribune – 9/15/16
BLM’s Miro Copic provides marketing insights about the razor market again. This time, he is commenting for Forbes on Harry’s plan to upend Gillette and Dollar Shave Club. Look for this article in the October 4, 2016 issue of Forbes:
Blade Runners: Start-up Harry’s Bold Plan To Go After Gillette And Dollar Shave Club
Steven Bertoni – Forbes online #StartupLife – 9/14/16
The CW6 asks BottomLine’s Miro Copic to discuss the implications of a Comic Con headquarters move to San Diego.
Comic-Con purchases three facilities in Barrio Logan
Carlos Correa – the CW6 News San Diego – 8/29/16