News + Events

A toy story: Geppetto’s thrives in the retail jungle

BottomLine’s, Miro Copic, notes that Geppetto’s and a number of smaller retailers are doing reasonably well because they are really delivering a value proposition to consumers that Amazon isn’t able to. Geppetto’s employees offer superb customer service because they have intimate familiarity with well curated products and know the right questions to ask to help customers find the perfect toy to match the age and interests of the child.

A toy story: Geppetto’s thrives in the retail jungle
By Rob Nikolewski – San Diego Union~Tribune – 9/20/17

Advertisers pull ads from YouTube due to inability of progammatic system to avoid offensive conent

As quoted in this article, “Right now with all the algorithms they cannot guarantee to an advertiser that their ads won’t be on some kind of site that is problematic,” said Miro Copic, a marketing expert at San Diego State University and co-founder of BottomLine Marketing.

What advertisers have been burned already? Read on:

The $80B business that linked all-American brands with hate content
By Mike Snider – USA TODAY – 3/25/17

Blade Runners: Start-up Harry’s Bold Plan To Go After Gillette And Dollar Shave Club

BLM’s Miro Copic provides marketing insights about the razor market again. This time, he is commenting for Forbes on Harry’s plan to upend Gillette and Dollar Shave Club.  Look for this article in the  October 4, 2016 issue of Forbes:

Blade Runners: Start-up Harry’s Bold Plan To Go After Gillette And Dollar Shave Club
Steven Bertoni – Forbes online #StartupLife – 9/14/16

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