At BottomLine Marketing, we work with partners to execute in-market programs developed with our clients. Unlike hiring a "full service" agency where you pay for overhead you don't use, we will source the best-qualified creative and analytical resources to focus on execution. We work with a broad set of agencies such as advertising, interactive, public relations and promotions agencies. When needed, we also have relationships with leading marketing research firms, search specialists, event managers, and so on.
One of the major pitfalls we help clients to avoid is hiring on "full-service" agencies whose core expertise is not specifically what the client needs. Don't get us wrong: we have lots of friends in big, full-service agencies that do great work for huge clients. But we've also seen specialty firms claim "Oh yeah, we can do it all,"¯ then turn every project to their core expertise. When we help find an agency partner, we are your advocate to ensure it is the right partner with the right skill sets.
Ultimately the relationship is always direct with the client and we always present alternatives. Depending upon the situation, we may quote a management fee to oversee their work, but we receive no commissions: there are no hidden costs. Everything is transparent and, even after our assignment is completed, the agency relationship is yours to develop further.
Our clients love this approach because it takes the hassle out of selecting the right partners on a timely basis. Our clients can rest assured that they will get an excellent partner agency who will deliver great creative for the budget available.

