Miro Copic, Co-Founder & Principal Partner
Over his 20-year senior marketing, sales and general management career, Miro has successfully developed and launched a broad array of brands with leading multinational corporations, start-ups and turnarounds. Miro's passion is working with clients in the entertainment, consumer, convergence and technology sectors.
Prior to BottomLine, Miro was Chief Marketing Officer at Hasbro's Wizards of the Coast division where he developed a successful portfolio strategy that generated sales 30% ahead of plan. Miro also served as Chief Marketing Officer of News Corporation's SKY Latin America satellite TV service where he launch the most successful multi-channel television service in Latin America, reaching over 1 million subscribers in 24 months and taking the business from zero to over $250 million in revenues. At Savoy Brands (Beatrice Foods), Miro turned around once leading brands against global competitors; growing revenues over 40%, helping the company turn its first profit in 5 years, regained market share and re-established brand preference in all markets. He began his career at Frito-Lay where he held a number of senior level marketing positions both domestically and internationally.
Miro earned his MBA from Harvard Business School and a MPP from Harvard's Kennedy School of Government. He earned B.A. in Economics and International Relations from the University of Southern California, graduating magna cum laude and Phi Beta Kappa. He is on the board of directors of several private companies and non-profit agencies. He currently teaches a course called "Branding, Positioning and Product Management" in the MBA program at San Diego State University.
Grant Bergman, Partner
Having spent much of his 20 year-plus career leading marketing initiatives at Fortune 500 companies, now as a consultant to smaller, more entrepreneurial businesses Grant focuses on taking marketing "best practices" to the street.
As head of marketing for Doskocil Pet Products (the inventor and leading manufacturer of plastic airline kennels) he led the business through a major merger to reposition it as a consumer-centric organization - creating a new branding, positioning, advertising and PR program while helping to lift orders by 35% over pre-merger sales. Through numerous assignments with well-known brands - such as Thermador Appliances and Toro Irrigation Systems - as well as lesser known ones in both the consumer and B2B spaces, he prides himself on an approach that is market-driven, strategic and analytical, on the one hand, while still being creative and highly pragmatic on the other. "My first question is always 'What do we know about your consumer or client?' Guiding initial research efforts or digging through data for precious information clients may already have, then playing it all through to new products, communications, sales programs and so on, I get to demonstrate what a market-centric approach can really accomplish."
Grant started his career in brand management and field marketing at Frito-Lay after earning his MBA (Marketing & Finance) at The University of Chicago and his Bachelors (Psychology & History) from Cornell University. He successfully applied the same brand management thinking and discipline at Advo (direct mail services) to turn around an ailing segment of the business, and then again at Avery Dennison Office Products. By the time he landed at Doskocil he had a vision for the role of marketing and a passion for leveraging his classical experiences in less traditional and often "under-marketed"¯ businesses. Now he gets to bring his passion for being a change agent to each client relationship at BottomLine.
[Headshot] Steve Bellach, Co-Founder & Partner
Over his 20-year senior marketing and general management career, Steve has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. Steve served as Chief Marketing Officer for Proflowers.com (now Provide Commerce), with general management responsibilities for the consumer division of this highly successful internet company. Under his leadership, the Proflowers brand became an internet-based floral industry leader and the company reached $73M in sales and its first profitable year in 2002.
Prior to joining Proflowers, Steve led the grocery marketing division at Tropicana where his new product program and targeted advertising efforts helped grow the business from $800M to $1.3B. Prior to joining Tropicana, he held a number of senior level marketing positions with Kraft, Cadbury and Pillsbury. Steven earned his MBA with distinction from the Kellogg Graduate School of Management at Northwestern University and his B.S. in Economics from the State University of New York at Albany.
[Headshot] Kevin Keller, Director–Business Development Throughout his 30-year senior sales and art director career, Kevin has successfully built a broad array of marketing communications programs for companies ranging from startups to Fortune 500's.
From 1987 to 2001, Mr. Keller served as a founding partner and Chief Executive Officer of Goss Keller Martinez, a San Diego firm specializing in corporate communications and publication design. Under his leadership, GKM became an industry leader working with consumer and technology clients including Pacific Life Insurance Company, Ford Motor Company, Dupont, and The Salk Institute.
Mr. Keller earned his BA in Fine Arts from San Jose State University and studied at The University of South Carolina. Kevin is on the board of several non-profit organizations such as United Through Reading, a non-profit organization that encourages parents and communities to read aloud with children in order to strengthen family relationships and Freedom Is Not Free, a non-profit organization which aides wounded service members, their families and the families of the fatally wounded.

