BottomLine Marketing

Steven Bellach and Miro Copic are co-founders and principals at BottomLine Marketing, a San Diego-based business and marketing strategy consulting firm. BottomLine Marketing specializes in helping organizations develop effective strategic marketing platforms and marketing strategies to drive profitable business growth, with a focus on ROI.

Steven Bellach
Over his 17-year senior marketing and general management career, Bellach has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. During one of his experiences, Steven served as Chief Marketing Officer for Proflowers.com (now Provide Commerce), with general management responsibilities for the consumer division of this highly successful internet company. Under his leadership, the Proflowers brand became an internet-based floral industry leader and the company reached $73M in sales and its first profitable year in 2002.

Prior to joining Proflowers, Bellach led the grocery marketing division at Tropicana where his new product program and targeted advertising efforts helped grow the business from $800M to $1.3B. Prior to joining Tropicana, he held a number of senior level marketing positions with Kraft, Cadbury and Pillsbury.

Steven earned his MBA with distinction from the Kellogg Graduate School of Management at Northwestern University and his B.S. in Economics from the State University of New York at Albany.

Grant Bergman
Having spent much of his 20 year-plus career leading marketing initiatives at Fortune 500 companies, now as a consultant to smaller, more entrepreneurial businesses Grant focuses on taking marketing "best practices" to the street. As head of marketing for Doskocil Pet Products (the inventor and leading manufacturer of plastic airline kennels) he led the business through a major merger to reposition it as a consumer-centric organization - creating a new branding, positioning, advertising and PR program while helping to lift orders by 35% over pre-merger sales. Through numerous assignments with well-known brands - such as Thermador Appliances and Toro Irrigation Systems - as well as lesser known ones in both the consumer and B2B spaces, he prides himself on an approach that is market-driven, strategic and analytical, on the one hand, while still being creative and highly pragmatic on the other. "My first question is always 'What do we know about your consumer or client?' Guiding initial research efforts or digging through data for precious information clients may already have, then playing it all through to new products, communications, sales programs and so on, I get to demonstrate what a market-centric approach can really accomplish."

Grant started his career in brand management and field marketing at Frito-Lay after earning his MBA (Marketing & Finance) at The University of Chicago and his Bachelors (Psychology & History) from Cornell University. He successfully applied the same brand management thinking and discipline at Advo (direct mail services) to turn around an ailing segment of the business, and then again at Avery Dennison Office Products. By the time he landed at Doskocil he had a vision for the role of marketing and a passion for leveraging his classical experiences in less traditional and often “under-marketed” businesses. Now he gets to bring his passion for being a change agent to each client relationship at BottomLine.

Miro Copic
Over his 16-year senior marketing, sales and general management career, Copic has successfully developed and launched a broad array of brands with leading multinational corporations, start-ups and turnarounds. Most recently, Miro has been consulting to clients in the entertainment, consumer and technology sectors. His clients include DIRECTV, NTN Communications (interactive games) and the U.S. Air Force along with other technology, software and wireless companies.

Prior to BottomLine, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast division where he developed a successful portfolio strategy that generated sales 30% ahead of plan. Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV service where he launch the most successful multi-channel television service in Latin America, reaching over 1 million subscribers in 24 months and taking the business from zero to over $250 million in revenues. At Savoy Brands (Beatrice Foods), Miro turned around once leading brands against global competitors; growing revenues over 40%, helping the company turn its first profit in 5 years and regained lost share and re-established brand preference in all markets. He started his career at Frito-Lay where he held a number of senior level marketing positions both domestically and internationally.

Miro earned his MBA from Harvard Business School and a MPP from Harvard’s Kennedy School of Government. He earned B.A. in Economics and International Relations from the University of Southern California, graduating magna cum laude and Phi Beta Kappa. He currently teaches a course called “Branding, Positioning and Product Management” at UCSD.

Kevin Keller---Business Development
From 1979 to 1985 Kevin held art directing and corporate communications positions for various private and publicly-held San Diego-based high-tech firms, such as Integrated Software Systems Corp (ISSCO), then the largest graphic’s software firm. In 1986 he was art director for New York based Computer Associates, one of the largest independent software systems corporations, with responsibilities for all marketing communications worldwide. From 1987 to 2001 he served as founding partner and Chief Executive Officer of Goss Keller Martinez, a leading San Diego firm in the area of corporate communications and publication design. Clients included both Fortune 500 companies such as Pacific Life, Ford Motor Company, and Dupont, to emerging high-tech and biotechnology companies like the Titan Corporation, Amylin Pharmaceuticals, and The Salk Institute. He was educated at The University of South Carolina, and earned his BA from San Jose State University. Currently he serves on the advisory board of Crossflo Systems, a software data sharing platform for mission-critical information systems used by first responder, justice and intelligence agencies.