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THE BRAND GURU BLOG

Aldi enters San Diego’s extremely crowded supermarket in May. The chain keeps costs low by offering a limited range of items and selling more than 90 percent Aldi-branded goods. BottomLine’s Miro Copic comments on what affect this might have on existing players.

By Philip Molnar – San Diego Union Tribune – 4/27/16
Aldi gets an opening date

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