Introduce Marketing ...
... to Your Bottom Line.
In many companies marketing and the bottom line are strangers to one another: a win for one may not be a win for the other. At BottomLine Marketing, we believe they must be best friends: marketing must deliver ROI in order to be relevant, while at the same time, without a robust top line there simply is no bottom line.
Our three main practice areas assure a healthy and intimate relationship between marketing and your bottom line, a true win-win for the entire business:
• Business Case Architecture moreBefore you invest heavily in R&D, Capital or Staffing, marketing should be tasked with developing rigorous key inputs and assumptions for constructing a pro forma.
We'll conduct a thorough internal, marketplace and competitive assessment to construct a sustainable business model that leads to actionable, profitable business plan recommendations.
• Strategic Marketing & Branding moreA strategic marketing perspective that spans the organization is vital for developing a strong brand and effective marketing strategies. We engage broadly across executive teams, key functions, external stakeholders and with the marketplace to develop strategies that align with business objectives.
Our participatory process focuses on building your brand through intensive analysis and customer insights. This is not a black box process; it is transparent so you fully own your brand and its future path. Our process thoroughly covers:
• Market Planning & Implementation moreWe'll drive sound strategies into cost-effective tactics, including a marketing plan and activity calendar, oversight for implementation, and assistance with staffing and agency selection as needed.
Last but not least, we'll return to audit the results of each major activity to determine its impact and ROI.
Learn more about us, our Approach, our Services and our Successes, then contact us to see how BottomLine Marketing can become best friends with your bottom line.
• Business Case Architecture moreBefore you invest heavily in R&D, Capital or Staffing, marketing should be tasked with developing rigorous key inputs and assumptions for constructing a pro forma.
We'll conduct a thorough internal, marketplace and competitive assessment to construct a sustainable business model that leads to actionable, profitable business plan recommendations.
• Strategic Marketing & Branding moreA strategic marketing perspective that spans the organization is vital for developing a strong brand and effective marketing strategies. We engage broadly across executive teams, key functions, external stakeholders and with the marketplace to develop strategies that align with business objectives.
Our participatory process focuses on building your brand through intensive analysis and customer insights. This is not a black box process; it is transparent so you fully own your brand and its future path. Our process thoroughly covers:
- Targeting through deep and actionable insights.
- Market segmentation and priorities vs. competitive factors.
- Product benefits structure based on real Points-of-Difference. We'll separate the Real Gold from the Fool's Gold.
- Product strategy to maintain a level playing field – or tilt it in your favor.
- Positioning that resonates strongly across the company and earns loyalty in the marketplace.
- Brand identity and creative strategy that will grow into competitively preemptive assets.
• Market Planning & Implementation moreWe'll drive sound strategies into cost-effective tactics, including a marketing plan and activity calendar, oversight for implementation, and assistance with staffing and agency selection as needed.
Last but not least, we'll return to audit the results of each major activity to determine its impact and ROI.
Learn more about us, our Approach, our Services and our Successes, then contact us to see how BottomLine Marketing can become best friends with your bottom line.
BottomLine Founder Comments on SoCal Grocery Negotiations (6 news links)
August 28, 2011, SD Union Tribune- News article on possible grocery strike with commentary from BLM... >>>
Want to start getting closer to your customers? Just need some survey insights at a fair price? Visit our affiliate, SurveyConcierge.com.
SurveyConcierge just does one thing: They deliver high quality, online surveys, customized to cl... >>>
BLM Marketing Principal, Miro Copic, explains why some retailers are promoting Christmas in September
September 15, 2011, The CW, San Diego channel 6 morning news - Christmas in September? For Miro Copi... >>>
America's branding and marketing guru's (including BLM's Miro Copic) comment on how to better position the "Occupy" movement
October 16, 2011, San Francisco Chronicle -If the protesters occupying Wall Street and other locales... >>>
Obama's Deficit Plan Impact on Consumers: News Commentary from BLM's Miro Copic
September 19, 2011, KUSI - SDSU Marketing Professor and BottomLine Marketing Principal, Miro Copic,... >>>
